Request for Applications: Brand and Design Agency Services, Mama Certified
Mama Certified is seeking a brand and design agency to develop creative materials and execute a comprehensive campaign for the 2025 certification launch scheduled for March 2025. This initiative aims to empower mothers with the information they need to make informed decisions about maternal care.
Mama Certified is a collaborative project in Cincinnati, Ohio designed to provide Black parents-to-be with a way to assess and understand the maternal equity-related efforts of local hospital networks and to encourage increased efforts toward maternal equity by area hospitals. To learn more, go to mamacertified.org.
Timeline: November 2024-June 2025
Agency Fee: $21,000
Scope of Work
The selected agency will be responsible for:
Creative Design & Brand Development:
Review Mama Certified’s brand identity, ensuring it resonates with our target audience of mothers, families, and healthcare providers.
Utilize Mama Certified's existing brand identity and toolkit to create a suite of marketing materials, including brochures, flyers, posters, and digital assets (e.g., social media graphics, web banners).
Campaign Strategy and Execution:
Develop a comprehensive marketing campaign that includes key messages, content strategy, and creative execution for the 2025 certification launch.
Deliver a detailed rollout plan with timelines and deliverables for campaign phases (pre-launch, launch, post-launch).
Collaborate with ad agency to ensure alignment of deliverables.
Campaign Print and Advertising Budget not included in agency fee.
Website and Digital Assets:
Provide guidance and design assets to enhance the Mama Certified website in alignment with brand updates.
Create digital assets for email marketing, social media, and other online platforms to support the campaign.
Web Development and updates not included in scope.
Performance Tracking and Reporting:
Develop key performance indicators (KPIs) and measurement plans to track the success of the campaign.
Provide a final report with insights and recommendations for future campaigns.
Ongoing support and post launch adjustments not included in scope, will be handled in house.
Submission Details
Submission Deadline: October 7th
Submission Method: Please submit your proposal, along with examples of previous campaigns and at least two references in PDF format via email to info@mamacertified.org
Questions: Any questions regarding the RFP should be directed to Jessica Seeberger at info@mamacertified.org.
Timeline
RFP Issued: September 10th
Proposal Submission Deadline: October 7th
Selection of Agency: October 25th
Project Kickoff: November 2024
Project Completion: June 2025
We look forward to receiving proposals to find the right agency to make the 2025 Mama Certified certification launch a success!