Request for Applications: Social Media Coordinator, Mama Certified
Mama Certified is seeking a talented and enthusiastic Social Media Coordinator to manage our social media channels and support the rollout of our 2025 certification launch. The coordinator will play a key role in enhancing our online presence, engaging with our audience and ensuring the successful execution of our social media strategy.
Mama Certified is a collaborative project in Cincinnati, Ohio designed to provide Black parents-to-be with a way to assess and understand the maternal equity-related efforts of local hospital networks and to encourage increased efforts toward maternal equity by area hospitals. To learn more, go to mamacertified.org.
Timeline: November 2024-June 2025
Compensation: $1,000 per month, average 25 hours monthly
Scope of Work
The Social Media Coordinator will be responsible for the following:
Content Creation and Management:
Schedule social media content across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) that aligns with Mama Certified’s mission and campaign objectives.
Utilize campaign materials and brand toolkit to create engaging posts, graphics and multimedia content that resonate with our target audience of mothers, families and healthcare providers.
Ensure consistent brand voice and visual identity across all social media channels.
Campaign Support:
Execute the social media aspects of the 2025 certification launch campaign.
Collaborate with the marketing team to align social media activities with broader campaign strategies.
Community Engagement:
Actively engage with followers, respond to comments and messages, and foster a positive and supportive online community.
Monitor and report on social media trends and audience feedback to inform content strategy and improve engagement.
Performance Tracking and Reporting:
Track and analyze social media performance using analytics tools, providing monthly reports on key metrics (e.g. engagement, follower growth, reach).
Use insights to optimize content and strategies, ensuring continuous improvement and alignment with campaign goals.
Collaboration and Communication:
Work closely with the Mama Certified team, including designers, content creators and marketing strategists, to ensure cohesive and effective social media efforts.
Attend regular check-ins and planning meetings to stay aligned with the campaign.
Qualifications
Proven experience in social media management, preferably within the maternal health, healthcare or nonprofit sectors.
Strong understanding of social media platforms, trends and best practices.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Ability to work independently, meet deadlines and manage multiple tasks in a fast-paced environment.
Passion for maternal health and a commitment to supporting the mission of Mama Certified.
Application Requirements
Interested applicants should submit the following:
Cover Letter: Highlighting relevant experience, interest in the position and understanding of Mama Certified’s mission.
Resume: Detailing work experience, skills and qualifications.
Portfolio or Examples of Previous Social Media Work: Include links to social media profiles you have managed or examples of past content/campaigns.
References: Contact information for at least two professional references familiar with your social media work.
Timeline
Application Deadline: October 7th
Interviews Conducted: October 14th-21st
Position Start Date: November 4th
Submission Details
Please submit your application materials in PDF format via email to info@mamacertified.org by October 7th. For questions, please contact Jess Seeberger at info@mamacertified.org.